This panel will discuss three of the most plaguing issues that brand owners and brand users face in today's entertainment industry:
• "What exactly am I getting?" Issues with identifying what you need when you walk in the door, and who you can get it from.
• "But, that's not how we used to do it." A discussion of the tension between the old and new ways of marketing and risk analysis.
• "To enforce, or not to enforce?" Selective enforcement strategies, such as when dealing with user-generated content, fans, the internet, and social media.