A webinar by two experts on dealing with EU privacy compliance for US companies in the media and entertainment sectors. The aim will be to provide an accessible and practical guide to current challenges presented by EU privacy laws, and how US media and entertainment organizations can best approach those challenges. The webinar will be aimed at in-house lawyers as well as their external counsel, and aim to provide tools for increasing engagement with the topic within corporations.
Starting with a scene-setting overview of the current EU data privacy framework, the webinar will discuss several topics in more detail:
- what rights individuals have over personally identifiable information (PII);
- data security obligations;
- data export from the EU to the US, and the various best practice approaches for dealing with this; and
- how EU data rules apply to different kinds of business uses of PII.
We will also review enforcement and penalties, with examples from around the EU involving media, digital media and entertainment businesses. This will include a discussion of frequently arising issues and typical penalties.
Finally we will look ahead to the likely impact of two important upcoming policy developments. The EU Data Protection Regulation is planned for 2016 and will involve stronger and less flexible obligations, substantial increases in potential penalties and the mandatory appointment of Data Protection Officers by many companies. Meanwhile the EU is planning enabling legislation to bring about a border-less "Digital Single Market" within the EU.