Modern technologies make it possible to reach out to millions of consumers seamlessly to promote goods or services. However, the opportunities associated with call centers and telemarketing come with risks. A competent attorney must be able to navigate the complex legal landscape governs call center operations. In order to advise your clients that engage in telemarketing and any business selling goods or services through the use of a third party telemarketer, you must be aware of these laws, most significantly, the Federal Telephone Consumer Protection Act, 47 U.S.C. §227 (“TCPA”) and the Rules to the Telemarketing and Consumer Fraud and Abuse Prevention Act (“TCFPA”), 15 U.S.C. §87, and specifically the Telemarketing Sales Rule, 16 C.F.R. §310 (“TSR”). This presentation will provide an overview of these laws.